This is one of the wackier ideas I've seen in quite a while. Check out this WSJ video about the architecture created by Mr. Arakawa and Ms. Gins based on a movement called "transhumanism."
Their theory is that if you live uncomfortably you will live forever, so they design extremely jarring and uncomfortable living quarters which people then pay through the nose to live in. They call it "Reversible Destiny." The video is at the bottom of this post and here is the WSJ article about it.
In an ironic twist of fate, the architects are also victims of Bernie Madoff's Ponzi scheme. The money quote in the video is by Mr. Nobutaka Yamaoka, an inhabitant of one of Mr. Arakawa's and Ms. Gins's exorbitantly priced lofts in Tokyo.
"Before I moved here, I would read Mr. Arakawa's books, but I didn't understand them."
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