WTF? The struggling United States Postal Service will launch a clothing line supposedly to try and boost revenue. Call me crazy, but when you can't even execute your core competency (delivering mail within budget) I don't think you should be branching out into other pursuits such as trying to compete with top flight fashion designers. Who came up with this one? The USPS uniforms aren't exactly cutting edge. Perhaps they should focus on delivering the mail and not cutting out the Saturday delivery. The apparel will be sold under the brand name “Rain Heat & Snow,” an homage to the service’s unofficial motto, “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.” Good luck with that one. Yikes!